Which innovative retail pricing and branding strategy did Allen Lane introduce with the original Penguin Books in 1935 that revolutionized the publishing industry?

Penguin Books revolutionized publishing with its distinctive brand identity. From its iconic logo to its color-coded cover system, Penguin created one of the most recognizable publishing brands in history. This trivia question tests your knowledge about a pivotal moment in literary retail branding that changed how consumers interact with books as products.

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Paperback books priced at sixpence each (the same price as a pack of cigarettes) with color-coded covers by genre
Limited edition leather-bound classics with personalized bookplates for wealthy collectors
Subscription-based monthly delivery of new releases with custom dust jackets
Illustrated hardcover editions with detachable bookmarks featuring the Penguin logo