Which Broadway musical was the first to successfully use a TikTok influencer marketing campaign that generated over $2 million in ticket sales specifically attributed to the platform?

In the performing arts industry, innovative marketing strategies can turn an uncertain production into a blockbuster success. One particular Broadway musical made history not just for its artistic merit, but for its groundbreaking influencer marketing campaign that transformed how theatrical productions reach new audiences. This campaign is now studied in marketing courses worldwide as a case study in effective performing arts promotion. Test your knowledge about this revolutionary marketing approach that changed Broadway's relationship with digital media.

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Hamilton
Six
Dear Evan Hansen
Hadestown