Which mythological concept did Pandora Jewelry deliberately reframe during their charm bracelet product launch to shift from the original tale's negative connotations to a positive brand message?

In 2009, a famous jewelry company made waves with its mythologically-inspired product line that would become its signature offering. The launch strategy brilliantly leveraged ancient storytelling and symbolism, transforming a cautionary tale into a positive brand message about personal expression and collecting meaningful moments. Test your knowledge about this mythological product marketing phenomenon that changed an entire industry!

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They reframed Pandora's Box as a container of hopes and dreams rather than evils and sorrows
They positioned their jewelry as gifts from the gods, similar to how Pandora was a gift to mankind
They marketed their bracelets as having protective powers against misfortune, countering the myth's negative outcomes
They renamed the concept to 'Pandora's Treasure' to eliminate associations with the original cautionary tale