Which innovative product development strategy by religious publishers in the 2010s led to a 300% increase in Bible engagement among young adults?

Throughout history, religious texts have faced various marketing and distribution challenges. The printing press revolutionized access to sacred works, but modern religious publishing has continued to evolve with innovative packaging, distribution methods, and marketing approaches. This trivia question explores a groundbreaking product development strategy that transformed how religious texts reached new audiences in the 21st century.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The creation of 'journaling Bibles' with wide margins for notes and artistic expression
The development of scented Bible pages that released aromas mentioned in scripture (frankincense, myrrh)
The introduction of glow-in-the-dark Biblical text highlighting miracle passages
The launch of edible rice paper Bibles marketed as 'internalize the Word'