Which innovative marketing campaign strategy first allowed theater-goers to purchase deeply discounted same-day Broadway show tickets, creating a new access point for the performing arts?

The performing arts industry has evolved its marketing strategies significantly in the digital age. From subscription models to innovative promotional campaigns, theaters and performance venues have had to adapt to changing consumer behaviors and technology. This trivia question focuses on a groundbreaking marketing approach that revolutionized how Broadway shows connect with potential audiences.

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TKTS Booth in Times Square (1973)
Broadway HD Streaming Service (2015)
Rush Ticket Mobile App Lottery (2009)
Theatre Development Fund Membership Program (1968)