Which celebrity entrepreneur pioneered a direct-to-consumer supply chain model in the cosmetics industry that eliminated traditional retail markups by leveraging social media for distribution?

Beyond their public personas, several celebrities have made significant impacts in retail supply chain innovation. These famous entrepreneurs have leveraged their influence and business acumen to revolutionize how products move from production to consumers. Test your knowledge about these celebrity-backed supply chain transformations that have changed industry standards.

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Kylie Jenner with Kylie Cosmetics
Jessica Alba with The Honest Company
Rihanna with Fenty Beauty
Gwyneth Paltrow with Goop