Which retail partnership transformed Broadway ticket sales by introducing the first-ever in-store kiosks allowing customers to purchase discounted same-day theater tickets while shopping?

The performing arts industry has embraced digital transformation to reach new audiences and enhance the theater-going experience. From virtual reality previews to AI-powered recommendation systems, modern theaters utilize sophisticated marketing strategies that blend art with technology. This poll tests your knowledge about a groundbreaking retail partnership that changed how Broadway shows connect with potential audiences. Do you know which collaboration revolutionized theater ticket purchasing?

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Starbucks & Telecharge (2015) - "Coffee & Shows" program
TKTS & Macy's Herald Square (2009) - "Broadway at Macy's" initiative
Ticketmaster & Barnes & Noble (2011) - "BookPlay" experience
Playbill & Apple Store (2013) - "iTheater" stations