Which streaming service made the controversial product development decision to release entire seasons at once, pioneering the 'binge-watching' model that transformed viewer habits?

The film and television industry has undergone massive transformation with the rise of streaming services. Behind every successful platform is a product development strategy that either revolutionized viewing habits or failed spectacularly. This trivia question explores one of the most famous product development decisions in the streaming wars that changed how we consume media forever.

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Netflix with 'House of Cards' in 2013
Hulu with 'The Handmaid's Tale' in 2017
Amazon Prime with 'Transparent' in 2014
HBO Max with 'Game of Thrones' in 2011