Which cosmetics company lost approximately $1.3 billion in market value after Kylie Jenner tweeted 'sooo does anyone else not open Snapchat anymore?' in 2018?

In 2018, a single tweet from a famous celebrity caused a major cosmetics company's stock to plummet dramatically, wiping out over $1 billion in market value. This incident demonstrates the immense power of celebrity influence on brand perception and consumer behavior in today's social media-driven marketplace. Test your knowledge about this infamous moment in modern brand strategy history!

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• Snap Inc. (parent company of Snapchat)
• Instagram (owned by Meta)
• Kylie Cosmetics
• Fenty Beauty (Rihanna's brand)

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