Which sports brand first launched a mobile app with augmented reality (AR) technology that allows customers to virtually try on shoes by pointing their phone camera at their feet?

The sports retail industry has embraced cutting-edge technologies to enhance customer experiences both in-store and online. From virtual try-ons to AI-powered recommendations, these innovations are reshaping how consumers interact with sports brands and products. Test your knowledge about one groundbreaking technology that revolutionized how customers shop for athletic footwear!

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Nike with their Nike Fit technology
Adidas with their Adidas Virtual Try-On
Under Armour with their UA FitScan
Puma with their Puma Fit Reality