Which sports brand pioneered the concept of 'house of innovation' flagship stores with digital integration, customization stations, and athlete-testing zones that revolutionized sports retail design?

Test your knowledge about the innovative retail strategies that transformed the sports industry! The sports retail landscape has evolved dramatically over the years, with certain brands pioneering direct-to-consumer approaches, experiential store designs, and technology integration that forever changed how athletes and enthusiasts shop for gear. This question focuses on a significant retail design innovation that revolutionized how consumers interact with sports products in physical stores.

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Nike
Adidas
Under Armour
Puma