Which celebrity holds the Guinness World Record for the longest-running celebrity endorsement, representing the same retail brand for over 45 years?

While many brands create fictional mascots, some of the most memorable brand representatives have been real celebrities who became synonymous with the products they endorsed. These long-term partnerships transformed both the celebrity's image and the brand's market position. Test your knowledge of these iconic celebrity-brand relationships that changed retail marketing history and created new standards for customer loyalty campaigns.

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William Shatner for Priceline
Michael Jordan for Nike
Wilford Brimley for Quaker Oats
Betty White for Geico