Which Broadway musical pioneered the modern theatrical merchandise strategy by opening the first dedicated retail store outside its theater, fundamentally changing performing arts retail?

Test your knowledge of theater retail history! Broadway productions have evolved sophisticated merchandising strategies over decades, creating iconic branding that extends beyond the stage. From playbills to branded merchandise, theater retail has become a crucial revenue stream for productions. This poll explores a fascinating aspect of Broadway's retail innovation and brand history that transformed how performing arts markets itself to audiences.

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• The Phantom of the Opera (1988)
• Les Misérables (1987)
• Cats (1982)
• Miss Saigon (1991)

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