Which of these sustainability initiatives was the first major carbon-negative commitment (not just carbon-neutral) implemented by a natural products retailer?

Test your knowledge about groundbreaking sustainability initiatives in the natural products industry! Many retail giants are making bold commitments to reduce environmental impact and preserve our planet's biodiversity. From innovative packaging solutions to regenerative agriculture partnerships, companies are transforming how natural products reach consumers while minimizing ecological footprints. Do you know which sustainability initiative has been truly revolutionary in this sector?

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Patagonia's Worn Wear program allowing customers to trade in used gear for store credit
The Body Shop's Community Fair Trade program sourcing ingredients from indigenous communities
Thrive Market's commitment to become carbon-negative across operations by 2025
Pukka Herbs' industry-first carbon-negative business model implemented in 2019