Which luxury jewelry brand created a groundbreaking $5 million collection specifically inspired by and to promote a major Broadway musical, with pieces featured both on stage and in retail displays?

The performing arts world has increasingly embraced brand partnerships to enhance visibility and funding. Broadway shows, in particular, have created some memorable brand collaborations that extend beyond traditional playbill advertisements. Test your knowledge about these creative partnerships between commercial brands and the theatrical world that have helped bring productions to life while offering unique marketing opportunities.

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• Tiffany & Co. for 'Moulin Rouge! The Musical'
• Cartier for 'Hamilton'
• Bulgari for 'The Phantom of the Opera'
• Harry Winston for 'Wicked'

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