Which major telescope manufacturer revolutionized its brand positioning in 2007 by introducing the proprietary 'StarBright XLT' coating technology, claiming to deliver the brightest astronomical images in its class?

Astronomy isn't just about science - it's big business too! Companies in the astronomy and space observation industry compete for market share through distinctive brand positioning. From telescope manufacturers to stargazing apps, these companies work hard to differentiate themselves in a specialized but growing market. This poll tests your knowledge of how one major astronomy brand positioned itself to stand out from competitors through a bold marketing claim.

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Celestron
Meade Instruments
Orion Telescopes & Binoculars
Sky-Watcher