Which streaming platform pioneered the 'Shop the Look' feature that allows viewers to purchase products seen in shows directly through their interface while watching?

In today's competitive streaming landscape, major platforms have revolutionized how brands collaborate with content creators. Product placement has evolved from simple props to sophisticated narrative integration strategies that influence viewer purchasing behavior. This trivia question explores how streaming giants have transformed traditional product endorsement models in recent years.

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Amazon Prime Video with its X-Ray technology integration
Netflix through its Netflix Shop companion app
Disney+ with its MagicBuy feature
HBO Max through its WarnerMedia Shopping Experience