Which gaming company pioneered the first successful cross-platform virtual marketplace that allowed players to buy, sell, and trade in-game items with real-world currency across multiple games?

The gaming industry has transformed retail experiences dramatically in recent years. From virtual shopping experiences to innovative payment systems and cross-platform integrations, gaming companies have pioneered new retail technology that's changing how consumers interact with brands. Test your knowledge about how major gaming companies have innovated in the retail space and created new shopping experiences for gamers worldwide.

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