Which Broadway musical holds the record for the highest merchandise sales per attendee, revolutionizing theatrical retail with its unique product development strategy?

The performing arts industry, particularly Broadway shows, has developed sophisticated product marketing strategies to extend their brand beyond the stage. Theater merchandise has evolved from simple souvenir programs to comprehensive retail product lines that generate significant revenue streams. Test your knowledge about how performing arts productions develop and market their retail products to audiences worldwide.

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The Lion King
Hamilton
Wicked
The Phantom of the Opera