Which film's marketing and release strategy in the 1970s is widely credited with creating the modern 'summer blockbuster' release window that film studios still follow today?

The film industry has evolved sophisticated product launch strategies that have transformed how movies are marketed and released. One of the most significant retail innovations in Hollywood history revolutionized the entire industry's approach to movie distribution. This trivia question explores a pivotal retail strategy that reshaped film marketing calendars and created the modern blockbuster release pattern we know today.

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Jaws (1975)
The Godfather (1972)
Star Wars (1977)
Rocky (1976)