Which groundbreaking retail marketing strategy did Rihanna's Fenty Beauty implement at launch that dramatically shifted beauty industry demographics and inspired what retail analysts now call 'The Fenty Effect'?

Celebrity-founded brands have transformed retail marketing strategies and consumer demographics in recent years. Few have had as significant an impact on retail segmentation and inclusive marketing as Rihanna's Fenty Beauty. This poll tests your knowledge about how this celebrity-led brand disrupted traditional retail demographics and marketing approaches in the beauty industry.

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Offering 40 foundation shades to serve previously underrepresented skin tones, forcing competitors to expand their demographic targeting
Implementing a direct-to-consumer model that eliminated retail partnerships entirely
Creating limited edition products available only through mobile commerce flash sales
Becoming the first celebrity beauty brand to use exclusively recycled packaging for retail social responsibility