Which transportation company pioneered the first computerized reservation system (CRS) in 1960, revolutionizing travel retail and inventory management?

The intersection of retail innovation and transportation has transformed how we purchase travel services and transportation products. From ticketing systems to revolutionary distribution channels, transportation retail has undergone massive technological evolution. This trivia question explores a pivotal moment in transportation retail history that changed how an entire industry approached customer sales and inventory management.

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American Airlines (with their SABRE system)
Pan Am (with their PANAMAC system)
Delta Air Lines (with their DELTAMATIC system)
TWA (with their TWARON system)