Which global retail brand launched the 'Homage to Heritage' initiative that partners with indigenous artisans to preserve traditional crafting techniques while creating modern product collections?

Traditional celebrations and cultural practices have significantly influenced retail strategies worldwide. From holiday shopping seasons to culturally-specific products, retailers often align their offerings with cultural traditions to create meaningful consumer connections. This trivia question explores how a famous global brand adapted its retail strategy to honor and preserve an important cultural tradition.

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Etsy's 'Traditional Crafts Marketplace' program
Uniqlo's 'Folk Made' collection
Hermès' 'Petit h' sustainability workshop
Nike's 'Cultural Roots' design collaboration