Which celebrity endorsement deal was famously terminated after just eight months when sales actually declined following a $15 million campaign?

In the high-stakes world of celebrity endorsements, brands pay astronomical sums for star power. But not all partnerships achieve their intended goals. This trivia explores one of the most notorious celebrity endorsement mismatches that cost millions but failed to resonate with consumers. Test your knowledge of when star power and brand identity spectacularly misaligned in the marketing world!

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Beyoncé for Pepsi's 'Live For Now' campaign
Jamie Oliver for Sainsbury's supermarket
Britney Spears for Skechers
Lance Armstrong for Accenture's 'High Performance. Delivered.' campaign