Which film studio pioneered the modern movie-toy merchandising model with a groundbreaking brand collaboration that fundamentally changed how films are marketed?

Major film studios frequently collaborate with brands to create powerful marketing synergies. These partnerships go beyond simple product placement to become integrated campaigns that benefit both the film and the collaborating brand. From toys and fast food to luxury goods and technology, these strategic brand collaborations can significantly impact a film's marketing reach and revenue streams. Test your knowledge about some of the most successful and innovative brand collaborations in recent Hollywood history!

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Lucasfilm with its Star Wars and Kenner toys partnership in 1977
Disney with its Snow White and Cartamundi playing cards deal in 1938
Universal Pictures with its E.T. and Reese's Pieces arrangement in 1982
Warner Bros. with its Superman and Wheaties box promotion in 1952