Which innovative marketing campaign first used social media to livestream a major scientific breakthrough, allowing the public to witness a significant discovery in real-time?

Marketing campaigns in the science industry play a crucial role in promoting innovations, research breakthroughs, and technological advancements. They often require special strategies to communicate complex scientific concepts to both specialized audiences and the general public. This poll tests your knowledge about a groundbreaking science marketing campaign that changed public perception of a major scientific achievement.

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CERN's 'Higgs Boson Discovery' campaign (2012), which used Twitter to announce and explain the discovery of the 'God particle'
NASA's 'Curiosity Mars Landing' campaign (2013), which used Facebook Live to broadcast the touchdown of the rover
SpaceX's 'Falcon Heavy Launch' campaign (2016), which used YouTube to stream the first commercial rocket launch
Human Genome Project's 'Sequencing Completion' announcement (2010), which used LinkedIn to broadcast the final mapping results