Which innovative retail strategy did Nike first implement in 2018 that revolutionized sports footwear personalization?

The sports retail landscape is rapidly evolving with technology and changing consumer behaviors. From AI-powered fit recommendations to immersive in-store experiences, sports retailers are pioneering innovative approaches to engage customers. Test your knowledge about the latest trends transforming how athletic gear and equipment are marketed and sold in today's competitive environment.

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Nike Fit: An AR scanning tool that measures foot dimensions for perfect sizing recommendations
Nike By You: A blockchain-based authentication system for limited edition releases
Nike Connect: RFID-embedded apparel that unlocks exclusive digital content
Nike Pulse: AI-powered running shoe recommendations based on gait analysis