Which sports apparel giant launched a revolutionary 'Consumer Direct Offense' digital transformation strategy in 2017 that reduced wholesale partnerships and resulted in e-commerce growing to over 40% of total revenue?

The sports retail industry has undergone massive digital transformation in recent years, changing how fans purchase equipment, memorabilia, and team merchandise. Major sports brands and leagues have implemented various innovative digital strategies to enhance customer experience and boost sales. Test your knowledge about a significant digital transformation initiative that changed the game for sports retail!

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Nike
Adidas
Under Armour
Puma