Which automotive company pioneered the direct-to-consumer retail model by eliminating traditional dealerships and selling vehicles primarily through online platforms and company-owned showrooms?

The transportation industry is experiencing a retail transformation with innovative sales models, digital platforms, and customer experiences. From electric vehicle showrooms to mobility-as-a-service subscriptions, how companies sell transportation products is evolving rapidly. Test your knowledge about a groundbreaking retail innovation that's reshaping how vehicles are sold to consumers.

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Tesla
Rivian
Lucid Motors
Nio