Which retailer pioneered the concept of 'coalition loyalty' by launching the Nectar program in 2002, allowing customers to earn points across multiple partner brands?

Customer loyalty programs have evolved dramatically in the retail landscape, with companies constantly innovating to retain customers in increasingly competitive markets. Modern loyalty programs leverage technology, personalization, and omnichannel experiences to create deeper customer relationships. How well do you understand the history and evolution of these critical business tools? Test your knowledge about a groundbreaking loyalty program that changed retail strategy forever.

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Sainsbury's
Tesco
Walmart
Target