Which Broadway musical pioneered the concept of 'integrated product placement' by incorporating a real luxury brand as a central plot element, leading to a successful co-branding partnership that increased ticket sales by 30%?

In the performing arts, product placements and endorsements have become a sophisticated revenue stream for productions, especially in Broadway shows and major theatrical performances. This strategic integration of branded products into artistic performances raises interesting questions about the intersection of commerce and art. Test your knowledge about how products have shaped major theatrical productions and how performing arts organizations leverage brand partnerships.

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Rent (featuring Motorola pagers)
Kinky Boots (featuring Jimmy Choo)
Hairspray (featuring Ultra Clutch hairspray)
Wicked (featuring OPI nail polish collection)