Which film is credited with establishing the modern era of strategic product placement by featuring Reese's Pieces candies, resulting in a reported 65% sales increase for the brand?

Product placement has become a sophisticated advertising technique in the entertainment industry, seamlessly integrating brands into storylines. From subtle appearances to plot-central integrations, this practice has evolved dramatically over decades. Test your knowledge about this influential marketing strategy that bridges commerce and creativity in film and television productions.

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• E.T. the Extra-Terrestrial (1982)
• Back to the Future (1985)
• Wayne's World (1992)
• The Wizard (1989)

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