Which Bible publisher first introduced the concept of 'study Bibles' with extensive commentary and supplementary materials as their primary market differentiation strategy?

The Bible remains one of the most published and marketed books in history, with various publishers and denominations developing distinct brand positions in the religious text market. Beyond being a spiritual text, the Bible has become a product with differentiated features, designs, and target audiences. This poll explores how publishers have positioned their Bible editions to appeal to specific demographic segments within the religious community.

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Zondervan (HarperCollins Christian Publishing)
Thomas Nelson Publishers
Tyndale House Publishers
Oxford University Press