Which company launched the first virtual reality showroom that allowed customers to visualize furniture in their homes before purchase?

Virtual reality has transformed retail by creating immersive shopping experiences that bridge the gap between digital convenience and physical store engagement. From virtual fitting rooms to interactive product demonstrations, VR innovations continue to revolutionize how consumers discover, evaluate, and purchase products. Test your knowledge about a pivotal moment in retail VR history that changed how we shop today.

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IKEA (with IKEA Place app in 2017)
Amazon (with Amazon View in 2016)
Wayfair (with WayfairView in 2015)
Target (with Target Virtual Room in 2018)