Which innovative brand collaboration did the Imperial War Museum launch in 2018 to commemorate the WWI centenary, dramatically increasing visitor engagement?

Museums dedicated to military history face unique challenges in customer engagement. They must balance reverence for historical events with creating compelling visitor experiences. This poll explores how one famous military museum revolutionized its visitor engagement strategy through an innovative brand collaboration that made headlines in the museum world. Test your knowledge of how heritage institutions are reimagining their approach to connect with modern audiences while preserving historical significance.

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Partnership with LEGO to create buildable battlefield dioramas with educational components
Collaboration with Peter Jackson to create the colorized documentary film 'They Shall Not Grow Old'
Alliance with Call of Duty game developers to create an interactive WWI experience
Partnership with Ancestry.com offering visitors personalized family military history reports