Which retail brand mascot was created during the Great Depression specifically to humanize the company during economic hardship and is estimated to have contributed over $4 billion to the company's brand value?

Brand mascots and characters have become billion-dollar assets for major retailers and product lines. These iconic figures often drive brand recognition more effectively than logos or slogans, creating emotional connections with consumers that translate to measurable lifetime value increases. Test your knowledge of these powerful retail marketing tools and their economic impact on the businesses they represent.

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Pillsbury Doughboy (Poppin' Fresh)
Mr. Clean
Tony the Tiger
M&M's Characters (Red & Yellow)