Which celebrity launched a cosmetics brand in 2015 that reached a $1 billion valuation in just 3 years through innovative direct-to-consumer marketing and social media engagement?

In the world of celebrity entrepreneurship, famous people often leverage their personal brand to launch products across various industries. Some become billion-dollar empires while others fade quickly into obscurity. This trivia question tests your knowledge about one of the most successful celebrity product ventures in recent history. Can you identify which celebrity's product line achieved remarkable success through innovative marketing and authentic brand alignment?

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Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty
Rihanna with Fenty Beauty