Which celebrity endorsement deal is credited with transforming the athletic footwear industry and establishing the template for modern celebrity product partnerships?

Celebrity endorsements have become a cornerstone of modern retail marketing strategy. When famous personalities align with products, they can dramatically transform brand perception and consumer behavior. This poll tests your knowledge about one of the most lucrative celebrity endorsement deals in retail history - one that revolutionized how we think about the relationship between sports stars and consumer products.

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Michael Jordan's partnership with Nike, creating the Air Jordan line in 1984
Tiger Woods' endorsement deal with American Express in 1997
LeBron James' lifetime contract with Adidas signed in 2003
Serena Williams' pioneering partnership with Reebok established in 1995