Which retailer first implemented an AR 'Virtual Try-On' feature that allowed customers to visualize furniture in their homes through a mobile app?

Augmented Reality (AR) is transforming the retail landscape by bridging the gap between online and in-store experiences. Major brands are investing heavily in AR technology to enhance customer engagement and reduce return rates. How well do you know the pioneering companies and their AR implementation strategies? Test your knowledge about this cutting-edge retail technology that's reshaping how consumers interact with products before purchase.

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IKEA
Amazon
Wayfair
Target