Which natural products brand established the world's first private marine protected area in 1996 as part of its conservation initiatives?

The natural products industry has a rich history of brands that have championed environmental conservation before it became mainstream. These pioneering companies often built their brand identities around sustainability commitments that were revolutionary for their time. Test your knowledge about these eco-conscious trailblazers and their historic conservation initiatives that helped shape the industry standards we see today.

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Patagonia
The Body Shop
Aveda
Chumbe Island Coral Park (supported by LUSH)