What economic term was coined to describe the phenomenon where iconic architectural projects significantly boost tourism and urban regeneration?

Frank Gehry's Guggenheim Museum in Bilbao, Spain revolutionized how architecture impacts urban economies. Opening in 1997, this titanium-clad masterpiece demonstrated how innovative architectural design could transform a post-industrial city into a global tourist destination. This phenomenon has important implications for urban planners, architects, and developers worldwide who seek to revitalize declining urban areas through signature architecture.

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• The Bilbao Effect
• The Gehry Principle
• The Titanium Tourism Theory
• The Architectural Anchor Strategy

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