Which famous food brand originally used the tagline 'Melts in your mouth, not in your hand'?

Test your knowledge about iconic taglines in the food industry! Many food brands have created memorable slogans that have become part of our cultural vocabulary. These taglines not only help distinguish brands in competitive markets but often capture the essence of what makes their products special. How many of these famous food marketing catchphrases can you identify correctly?

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M&M's
Hershey's Kisses
Skittles
Reese's Pieces