Which 2019 horror film broke new ground by partnering exclusively with TikTok creators for its marketing campaign, completely bypassing traditional advertising methods?

The film industry has dramatically transformed its marketing strategies in the digital age, with influencer partnerships becoming a cornerstone of movie promotion campaigns. Studios now allocate significant portions of their marketing budgets to social media personalities who can generate authentic buzz and reach targeted demographics. This poll tests your knowledge about this evolving marketing approach in Hollywood.

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