Which retailer pioneered the 'drop culture' retail strategy that created massive lines and consumer frenzies by releasing limited-edition products at specific times, heavily influenced by hip-hop culture?

The intersection of pop culture and retail has created some of the most innovative experiential marketing campaigns in history. Brands are constantly finding new ways to merge entertainment, celebrity influence, and shopping experiences to create memorable moments for consumers. This trivia tests your knowledge about how major brands have leveraged pop culture phenomena to create unique retail experiences that drove both engagement and sales.

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Supreme
Urban Outfitters
Zara
H&M