Which struggling discount retailer underwent a complete rebranding in the early 2000s, changing its name, logo, and store design to become the stylish, design-focused retailer we know today?

Brand strategy is a critical component of business success. Throughout history, many companies have undergone significant rebranding to revitalize their market position, adjust to changing consumer preferences, or distance themselves from negative associations. This trivia poll tests your knowledge about one of the most significant corporate rebranding efforts of the 21st century that helped transform a struggling company into a retail powerhouse with a completely new identity.

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Target (formerly Dayton's)
TJ Maxx (formerly Zayre)
Kohl's (formerly MainStreet)
Macy's (formerly Federated Department Stores)