Which gaming company launched the first major augmented reality retail app that allowed players to scan physical merchandise to unlock exclusive in-game content?

The gaming industry has pioneered many technologies that are now transforming retail experiences. Virtual and augmented reality, originally developed for gaming, are now reshaping how brands engage with consumers. This trivia question tests your knowledge about a major gaming company's innovative leap into the AR retail space that changed how players interact with physical merchandise.

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Nintendo with Pokémon GO Plus Connect
Activision Blizzard with Skylanders SuperChargers Scanner
Epic Games with Fortnite World Scanner
LEGO with LEGO Hidden Side