Which celebrity's makeup brand reached $1 billion in revenue faster than any other celebrity beauty line, creating a new consumer behavior pattern of massive product 'drops' that sell out within minutes?

Celebrity endorsements and personal brands have become powerful forces in retail marketing strategy. Their influence can dramatically shift consumer behavior and create entirely new market segments. This trivia question explores how a specific celebrity's product line disrupted traditional retail patterns and created unprecedented shopping behaviors among consumers.

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Kylie Jenner (Kylie Cosmetics)
Rihanna (Fenty Beauty)
Lady Gaga (Haus Laboratories)
Selena Gomez (Rare Beauty)