Which gaming console's launch first introduced the 'midnight release party' retail strategy that has since become standard practice for major game and hardware releases?

The gaming industry has seen many product launches over the decades, but some have fundamentally changed retail strategies forever. One particular console launch was so innovative in its approach that it transformed how gaming products are released worldwide, creating unprecedented demand through a unique retail strategy. Test your knowledge about this landmark moment in gaming retail history!

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Xbox 360 (2005)
PlayStation 2 (2000)
Nintendo Wii (2006)
Sega Dreamcast (1999)