Which linguistic phenomenon was specifically leveraged in the naming of the dictionary company 'Merriam-Webster' to enhance brand credibility?

The naming of products and companies is a fascinating intersection of linguistics and marketing. Linguistic principles like phonosemantics (sound symbolism), morphology, and even cultural associations play crucial roles in creating memorable brand names. Major companies invest significantly in language research to develop names that are both memorable and evoke specific emotional responses. How well do you know the linguistic strategies behind some of the world's most recognizable brands?

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Eponymy (using founders' names)
Portmanteau (blending two words)
Onomatopoeia (sound symbolism)
Neologism (entirely invented word)