Which celebrity famously repositioned their personal brand from reality TV star to business mogul by launching a beauty line that achieved a billion-dollar valuation within just three years?

The way celebrities position themselves in the marketplace can make or break their long-term success. Beyond talent, effective personal branding and positioning strategies have helped certain stars transcend their original fields and build lasting empires. This trivia question explores a famous example of celebrity brand positioning that transformed an entertainment figure into a business mogul.

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Kylie Jenner with Kylie Cosmetics
Jennifer Lopez with JLo Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with The Honest Company